Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • gullible@kbin.social
    3·
    8 months ago

    You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.

  • zarkanian@sh.itjust.worksEnglish
    2·
    8 months ago

    404 Media report[ed] last month that ads promoting “semen stealing” were showing up on the site.

    Wait what now

    • flicker@lemmy.worldEnglish
      0·
      8 months ago

      I wanted to see what kind of ads that might actually be since I have zero concept. I do not recommend typing “semen stealing” into Google innocently and hoping for an answer.

      I’m going to have some weird ads now…

        • wikibot@lemmy.worldBEnglish
          0·
          8 months ago

          Here’s the summary for the wikipedia article you mentioned in your comment:

          Forced fatherhood or imposed paternity, occurs when a man’s semen is used, against his will or without his knowledge or consent, to inseminate a woman, it includes deception by a partner about their ability to get pregnant or use of contraceptives, birth control sabotage, and sexual assaults of males that result in pregnancy. “Sperm theft” (also known as “unauthorized use of sperm”, “spermjacking” or “spurgling” (a portmanteau of sperm and burgling), refers to a specific form of forced fatherhood where a males semen is collected without his consent. Although the term uses the word “theft”, it more closely falls under a state of fraud or breach of contract. Stealing of sperm in itself without using it for successful insemination is not illegal and is difficult to prove. It usually has no bearing on issues like child support.

          to opt out, pm me ‘optout’. article | about

  • dejected_warp_core@lemmy.worldEnglish
    1·
    8 months ago

    I’m calling it now. Even if his aim was to not destroy Twitter from the inside, he will absolutely say that was his goal when it eventually happens.

    People like this never, pathologically, ever, ever admit making a mistake.

  • Max_Power@feddit.deEnglish
    1·
    8 months ago

    Well he told advertisers to fuck off so they did.

    To me as an average Joe it seems pretty dumb to tell your advertisers to fuck off when they provide a big chunk of your income but hey, I’m not a stable genius billionaire so I just don’t get Elon’s 5D chess moves. Right?

  • thecrotch@sh.itjust.worksEnglish
    1·
    8 months ago

    “The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery,” he added.

    This is how you say “fuck you too” in corporatespeak

  • Treczoks@lemmy.worldEnglish
    0·
    8 months ago

    Since when do “high quality ads” exist? I mean, the mentioning of “low quality ads” implies that those others might actually exist.

    • Diplomjodler@feddit.deEnglish
      01·
      8 months ago

      There’s low quality ads, shit tier ads and then there’s whatever Muskyboi is attracting these days.