Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
People are not gonna like that. They will pull into the drivethrough line to buy the same thing they paid $3 for the day before, and leave or buy something cheaper when they see it’s $4 right now.
Most of them are going to be on their lunch break, and have already wasted 15 minutes waiting in line to order. So they’re going to order anyways, because they’re stuck. They won’t have time to get in the new line somewhere else. They just won’t come back afterwards.
People are not gonna like that. They will pull into the drivethrough line to buy the same thing they paid $3 for the day before, and leave or buy something cheaper when they see it’s $4 right now.
Most of them are going to be on their lunch break, and have already wasted 15 minutes waiting in line to order. So they’re going to order anyways, because they’re stuck. They won’t have time to get in the new line somewhere else. They just won’t come back afterwards.
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