Tech billionaire and shadow president Elon Musk’s personal brand and fortune are linked to the cars. They are a visible reminder to people everyday that Musk is tearing through the federal government and destroying things with no oversight or regard for the human cost of the damage he inflicts. It’s pissed people off and they’re taking it out on Tesla.

Protestors are standing outside Tesla lots and waving anti-Musk signs. Celebrities and influencers are going viral with videos announcing the sell-off of their Musk-branded EV. People are throwing molotov cocktails at Teslas, spray painting them with swastikas, stealing their tires, and setting them on fire. During a Mardis Gras parade earlier this month, revelers repeatedly pelted a Cybertruck with beads, bottles, and other debris for three hours as it weaved its way through the parade route.

Good.