It comes down to ROI. Does spending money on advertising beauty products to teens who have deleted selfies lead to more money in sales than spent on advertising? If so, capitalism says you should do it, it’s free money.
And even if it doesn’t, you as a marketing department should probably still try to convince upper management that the statistical noise is growth, otherwise less money for you. That’s how weird marketing decisions happen, because large companies are extremely compartmentalized and upper management doesn’t have time or resources to check how accurate that is, that’s marketing’s job.
It comes down to ROI. Does spending money on advertising beauty products to teens who have deleted selfies lead to more money in sales than spent on advertising? If so, capitalism says you should do it, it’s free money.
And even if it doesn’t, you as a marketing department should probably still try to convince upper management that the statistical noise is growth, otherwise less money for you. That’s how weird marketing decisions happen, because large companies are extremely compartmentalized and upper management doesn’t have time or resources to check how accurate that is, that’s marketing’s job.