I feel like it’s already been A/B testing this on me. I somewhat think it serves me more ads on the mobile app since I block the ads religiously on desktop, though, so I might be an edge case.

Every time I had a video playing while doing the dishes these last few weeks, whenever they say something in the video that makes me look up from my sink, without fail, I’ve been hit with an advertisement. I thought it was weird because I knew people can specify where the ads go (so that the flow isn’t interrupted as much). And then I saw it happen again and again across different channels.