Audacious new schemes known as 'SEO heists' are posing thorny questions for Google
www.businessinsider.com
The tech-help website Exceljet was cloned by a competitor using AI. It poses thorny questions for Google.

Basically: use GPT to help copy an entire web site, then jack their search results, get profit. Aided by the fact that search engines are shit. This is something you could do before, GAI just made it faster.

Web2 is going great!

  • Sailor Sega Saturn@awful.systemsEnglish
    0·
    11 months ago

    “It’s unusual that something acceptable, if done once, suddenly becomes unethical when reproduced at scale,” he wrote on X earlier this month.

    Ugh no gross. SEO grey goo is not “ethical” if done once. Do better. Do it zero times please.

    This would be like saying: “It’s unusual that bitcoin mining, if done on a CPU in 2009, suddenly becomes ‘bad for the environment’ when done with huge numbers of janky poorly regulated server farms in 2023”

    [Google spokeswoman says] AI can be a useful tool to help people with creative endeavors, including the development of great content

    And of course Google is too high on their AI supply to do anything about it…