I don’t know why everyone is so angry at this comment. The question was about what will it take for subscriptions to increase and become dominant in industry, the guy answered that. The interview was with the guy about Ubisoft’s subscription service, what else people expected?

If anyone talks to the guy in-charge of Gamepass, and they ask them how will gamepass increase, they wont’ say, well, if everyone keeps buying physical, that will be great for us.

Ubisoft, I remember buying the animus pack and few years later the dlc of my game getting stolen from me.

I’m still paying for anno stuff but after that it’s over, if I want to play another assassin’s creed, it would be the pirate way.

It’s 100% moral to pirate Ubisoft games. I exclusively play Anno, since 2070 I DON’T pirate them.

I love the series, but I’d be happy if Ubisoft went belly-up tomorrow and never saw another game in the series. It’s a fair exchange to see a bloated, rotting corpse of a monster finally die.

Once again Ubisoft is desperate to make money and tries to push a narrative that won’t fulfill. At least no thanks to their effort or innovation. Remember when their leadership claimed that Steam was not a sustainable platform to sell games on because they wanted players to use their garbage UPlay launcher? Well, now Ubisoft games are available on Steam once again because no one cares about UPlay.

I wish you had kept the original title, because that has significantly more content than yours.

Anyhow, getting back to:

Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off

That’s hilarious, because as usual Ubisoft is blaming anybody but themselves. Subscriptions did take off. GamePass is quite popular overall. Not owning your games is completely normal, look at how many games everyone has on platforms such as Steam et al.

It’s just that Ubisoft’s absolutely shitty subscription for their absolutely shitty games, Ubisoft+, has not taken off, because surprise, you only get Ubisoft’s shitty games with that, not all kinds of games like on GamePass. It’s almost like they’re trying to jump the enshittifcation-process that video streaming sites were and still are going through, jump straight to single-publisher services with tiny catalogues, then wonder why nobody would want to pay for that when the service where you get games from ~everyone still exists as a competing service.

It’s just an exec trying to justify why they want their bonuses despite failing to meet targets. And blaming gamers, of course. They’re always at fault, never the bad execs making stupid decisions that completely fail to capture the amrket.