Tesla, a future case study for securities law classes across America, had to stop delivering Cybertrucks this past weekend. No, not because the hundred-thousand–dollar medium-duty pickup, which is only any of those things in the loosest interpretive sense, tends to brick when it gets rained on; nor because its stainless steel panels get all rusty […]
At first glance, it does not appear to even be a truck.
I think this is actually it’s biggest selling point. Over the last couple of decades, trucks have really all converged on the same styling. They all look tall, brawny, hyper-masculine. The cyber truck isn’t going to appeal to someone that wants an F150, but it will appeal to someone that wants some F150 functionality without all the truck bro image. I wouldn’t ever want one, but I get it.
I think this is actually it’s biggest selling point. Over the last couple of decades, trucks have really all converged on the same styling. They all look tall, brawny, hyper-masculine. The cyber truck isn’t going to appeal to someone that wants an F150, but it will appeal to someone that wants some F150 functionality without all the truck bro image. I wouldn’t ever want one, but I get it.