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In their opening paragraph they compare themselves to Terraform twice with explaining themselves once.
At least their docs do better:
OpenTofu is an infrastructure as code tool that lets you define both cloud and on-prem resources in human-readable configuration files that you can version, reuse, and share.
Yes true, but people that don’t know what terraform is are probably not the target audience of the beta to initial GA release announcement. The website should make clear what it does for anybody stumbling into the project, and if it doesn’t that should be improved.
The primary audience here will be people already using or about to use terraform that prefer an open source license and have been waiting for this replacement.