this has always just felt like propaganda from marketing people to sustain their business of selling ads to companies lol, like no most ads don’t fucking make me buy their stuff.
SOME ads make me buy their stuff, ads that are just “here’s our product, our product is good for these reasons, also here’s a cute cat”.
But ads that make me cringe with force enough to crack my spine do not fucking inspire me to buy anything from the company, they make me go out of my way to never ever support the company if i can at all help it.
The point isn’t really about the conscious level of advertising so much as what worms its way into our subconsciousness. The layers of psychology run far deeper than most of us would like to admit. Check out this clip of Derren Brown manipulating 2 guys in the ad industry to create pretty much the exact ad he forced them into
that’s vague at best and doesn’t make sense, if i’m going out of my way to not buy their stuff how the fuck would that make me somehow subconsciously buy their stuff anyways?
No, the ads that work are the ones that don’t fill you with disgust, the ones that just remind you that a product/brand exists.
And even then, an ad that actively makes me want the product is just obviously going to be the best one, you can’t make me believe that an infuriating ad is somehow better than “oh wow that’s great, i’m putting that on my shopping list right now!”
this has always just felt like propaganda from marketing people to sustain their business of selling ads to companies lol, like no most ads don’t fucking make me buy their stuff.
SOME ads make me buy their stuff, ads that are just “here’s our product, our product is good for these reasons, also here’s a cute cat”.
But ads that make me cringe with force enough to crack my spine do not fucking inspire me to buy anything from the company, they make me go out of my way to never ever support the company if i can at all help it.
The point isn’t really about the conscious level of advertising so much as what worms its way into our subconsciousness. The layers of psychology run far deeper than most of us would like to admit. Check out this clip of Derren Brown manipulating 2 guys in the ad industry to create pretty much the exact ad he forced them into
https://www.youtube.com/watch?v=ZyQjr1YL0zg
that’s vague at best and doesn’t make sense, if i’m going out of my way to not buy their stuff how the fuck would that make me somehow subconsciously buy their stuff anyways?
No, the ads that work are the ones that don’t fill you with disgust, the ones that just remind you that a product/brand exists.
And even then, an ad that actively makes me want the product is just obviously going to be the best one, you can’t make me believe that an infuriating ad is somehow better than “oh wow that’s great, i’m putting that on my shopping list right now!”