The bottom of the page there is a countdown that will expire at midnight Eastern standard Time tonight.

This company claims to be in Boston. They’ve received federal grants. I’ve done a small amount of digging, but it would be entirely within valves resources to set up such a company. They have a LinkedIn, but it doesn’t really seem like anyone really works there? It seems like a viral marketing campaign.

There was a Reddit thread. A while back. Some people noticed classes in the HTML that referenced other half-lifey things. But, some people in that thread shut it down as nothing out of the ordinary.

Then, there have been recent leaks with regard to a new game being developed. Someone found a resume suggesting that a person had done voice-over work for an unreleased project with Valve in 2023.

There was also a leak of some files with .hlx file types, and I guess prior to the half-life alyx release some .hla files leaked.

In the .hlx file leak, I guess there was found references to things like the EV suit.

Here’s a YouTube video that touches on all of this.

  • catloaf@lemm.ee
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    1 month ago

    Bedford isn’t a small town. There’s a bunch of other biotech facilities in that area. It looks like it’d be a relatively cheap building to lease, but not as cheap as you’re thinking.

    I think if they were going to spend $2m on marketing, they’d actually use it for marketing, not spinning off a biotech company.

    • foggy@lemmy.worldOP
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      1 month ago

      Oh right. All those ads you saw for all those games they put out. Yeah. No, good point, valve definitely has a tradition of spending their marketing dollar just like every other company out there. If half-life 3’s coming out, we’ll probably hear about it in the Sears catalog. 🙄 What was I thinking.