This is especially true with luxury brands like Louis Vuitton, Gucci, and Prada. People are either trying to impress others with fakes, or they’ve actually paid full price to become walking billboards.
Similar thing with iPhone cases that have a cutout for the Apple logo. That’s just hilarious.
I find the same to be true when people buy cars with illuminated insignia in the grill. Mercedes Benz, Volkswagen, for example.
I would challenge you to find a modern automobile manufacturer who doesn’t make their logo huge and illuminated. Also, you can no longer remove them, as they’re often now build into the body-work or grille .
I’ve never seen an illuminated logo from manufacturers other than those I’ve listed. Large, sure. Though some like Kia or Hyundai I haven’t seen get huge. Honda, maybe?
I’d snip the wires immediately if my car had one like that.
Though, interestingly on my previous car I tried a front mask without the logo on it and it looked weird. Like something was missing and I didn’t like that. I then ended up just blacking out the logo like I did with my current one and I think it looks better that way. From the tailgate I did remove it along with other markings and I much prefer the clean look.