I conceptually don’t like that.
I mean it’s basic and boring but, considering the production cost was probably (a lot?) less than $1,000, compared to the $5,000+ it would’ve cost if filmed/animated traditionally, that seems like a win. And the average viewer isn’t even gonna notice. In fact, they’re getting plenty of free publicity for using AI to make it thanks to articles like these
I don’t know the actual budget, but I think it probably cost much more than 1kUSD, though probably still less than real human work would cost.
It’s important to note that no shit could last more than a second or two because after that the generated video starts to much more noticably have errors. So at minimum you still need editors (plus the music needed to be composited, etc). Also, as the article notes, all the logos needed to be added in post as well because GenAI cannot reliably do text or logos. With that in mind, I’d guess there was probably a significant amount of “cleaning up” that had to be done in post as well.
With all that said and done, I’m sure the commercial was not exactly dirt cheap, but it WAS probably still cheaper than having dignity and paying humans.
What’s actually kind of wild, though, is a lot of these shots just look like bland stock imagery. And since they couldn’t have any cohesion between shots because of GenAI’s own limitations, the majority of these shots could have been replaced with stock footage and they probably would have only needed to CGI a few different shots…
What if I told you that the goal was not to make a good product, but to increase shareholder valuation?
In that case, all the “problems” disappear in light of chasing after the singular goal.
I think your prices are off by about 1000x, but your main argument holds up.
My brain is stuck on 90s prices (I ran an advertisement company as a toddler)
Time for a yearly reminder that Coca-Cola sales are about to plummet in Sweden.
Every year Coca-Cola sales drop by about 50% in Sweden over christmas as Swedes buy Julmust instead.
I have already stocked up with 12 glorious bottles of Zeunerts Julmust giving me 6 liters, I live alone so this is plenty.
What is the context for this? Is jusmult a culturally significant beverage around Christmas time? Is this a boycott of sorts? What is jusmult like?
Helt galet när alla vet att påskmust smakar bättre.
But you’ll need more next week!
The article mentions Toys’R’Us, was it also written by AI or did I slip into a universe where they didn’t go out of business?
You know, you can just click on the link in the article to watch the ad it talks about
Toys r us is still alive in Canada
I believe it’s a blockbuster situation
But won’t someone think of all the extra bonus monies they can pay themselves as a result of avoiding paying human salaries? (Ironically, not even in this one bc the AI was so horrible that it required extensive clean up)
