Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Places I’ve lived in the US people keep them off as the default. Here in Seattle people don’t even turn them on at night half the time, I guess they think the street lighting is good enough. I try and signal people to turn on their lights if I’m biking at night and so far none that I know of have actually turned them on
ho, you are still using street ligths?
It’s been years that we cut them on a lot of major axis and after midnight in my town for all the classic roads.
It’s mainly to reduce the electricity bill, have less night pollution (more stars in the sky!) and reduce the speed of the cars when the road is empty (quite effective!).
Side note: since now few years, our cars are sold with front lights always active for visibility purpose (these small lights are cut only when we switching to the big ones)
At my previous apartment the lights outside were so bright it was unreal. Sixth floor, curtains, I could still read books at night without turning on an inside light. Can’t remember the last time I saw more than a dozen stars in the sky even at my new place. Light pollution is a very present thing here
It’s currently raining and foggy in SLC and probably 1/3 of the cars I passed on the road today had no lights at all. Almost hitting a grey car running dark in the fog does not put one in the holiday spirit.