Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Cars should be bright as fuck. A bright red, orange, green, or yellow car stands out way more than the black, white, beige and gray shit that dominates the road.
I especially love those bright headlights that blind you and the ones that have flashing LEDs on their undercarriage to distract you. (But actually I mostly agree, just pointing out the extreme cases which universally suck)