Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
I actually fully agree with the message. Bring back bright colors for cars!
Also participating in traffic at night is always a risk so wearing at least a bit of high-viz is just to minimize that. It’s not like we are wearing it in jobs for the look.