Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
And that’s where Netflix etc went wrong. They still think it’s optional to offer the whole catalogue, but long-term it’s the only way these services can survive. Either via this or account sharing.
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