The angry man can be seen confronting the vegan campaigners, who held up screens showing animal slaughter and used the megaphones to get their point across to shoppers.
One man took direct action against the protesters, grabbing a loudhailer from an activist named Ella Wild and breaking it on the ground before walking away.
Ms Wild posted a video of the incident on her Instagram, calling the shopper who retaliated “an angry customer”.
Most of the commenters sided with the shopper, with one saying: “Good man glad someone done it”.
I get what vegans are trying to do, I really do, but man are they tone deaf.
Pissing people off is not the way to get your point across, neither is blaring nin their ears with a megaphone.
Having said that, being violent against vegans also does not solve anything. I get the sentiment, but you’re onlyaking yourself look like a shit bag in front of the whole world.
Vegans: find better ways