Noun
coquetry

  1. Coquettish behavior; actions designed to excite erotic attention, without intending to reciprocate such feelings (chiefly of women towards men); flirtatious teasing.
  2. An act constituting such behavior; an affectation of amorphous interest or enticement, especially of a woman directed towards a man.

https://en.wiktionary.org/wiki/coquetry