• esc27@lemmy.world
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      2 days ago

      Isn’t that essentially the story of Coca-cola. Early in their history they didn’t think bottling would be successful, so they signed a perpetual contract to sell the bottlers syrup at a fixed price. Then when bottled coke became popular, the only way for coke to profit was on volume, so they launched a massive advertising campaign advertising the drink price of 5 cents.

      Decades later, coke ads are classic Americana and it’s popularity is one reason these drugs are needed.

    • jwt@programming.dev
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      4 days ago

      My guess is it has something to do with the already exorbitant healthcare costs Americans are making (causing the asked price not to be an outlier) in combination with the obesity epidemic going on in the country.

      Gotta love the invisible hand of the free market.

  • Carmakazi@lemmy.world
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    4 days ago

    With something like 2/3 of American military-age men being too overweight or obese to serve, these drugs would likely be considered strategically essential in any [hopefully] theoretical throwdown.