People listen to other people’s opinions. You don’t care about joe rogans opinion, so his endorsement means nothing. Other people do listen to him and will take his endorsement into consideration. “I agree with what Rogan says alot, he’s probably more well informed than me, so if he says someone is worth the vote, well then I don’t have to think about it myself and can trust him”

It’s newsworthy when a public figure throws their endorsement around, you just don’t care about the news