For the majority of artists, making music is financially unsustainable. According to a census conducted by the Musicians’ Union, nearly half of working musicians in the UK earn less than £14,000 a year from their craft, while a further half have to sustain their careers with other forms of income. It’s easy to imagine that these are the aspiring performers making tunes in their bedrooms and moonlighting as bartenders, but even household names are turning to alternative income streams.

British singer Kate Nash announced on Thursday that she would start posting pictures of her bottom on adult website OnlyFans to raise money for her tour. The Foundations singer has nearly a million monthly listeners on Spotify, and is playing all across the UK, including a sold out gig in London, but says that touring is a loss making exercise.

She started her “Butts 4 Tour Buses” page in order to ensure “good wages and safe means of travel for my band and crew”. Nash would rather you gawk at her gluteus maximus than listen to Foundations on Spotify. “No need to stream my music, I’m good for the 0.003 of a penny per stream thanks,” she told her followers on Instagram.

For an independent solo artist to make the UK living wage they would need 9 million streams a year. But most artists need far more as revenue is split between bands, with record labels often taking a hefty cut.

While Spotify can provide a reliable if paltry source of income, touring is only profitable for musicians playing big venues to sold out crowds. A survey conducted by rehearsal space network Pirate Studios found that only 29% of artists make a profit from tours. Rising costs and a flailing economy have exacerbated this, and a government report earlier this year found that artists are facing a “cost-of-touring” crisis, with travel, accommodation and food prices all higher than ever.

With her backside hustle, Nash follows in the footsteps of Lily Allen, who started selling pictures of her feet on OnlyFans over summer. She had the idea after seeing that her feet had a perfect five star rating on WikiFeet, a photo-sharing foot fetish website. Subscribers pay £8 a month to access her posts. In October, Allen claimed that shots of her well-pedicured trotters were earning her more money than Spotify streams – and that’s saying something, considering Allen has over 7 million monthly listeners and more than a billion streams on her top three songs.

  • mannycalavera@feddit.uk
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    1 month ago

    According to a census conducted by the Musicians’ Union, nearly half of working musicians in the UK earn less than £14,000 a year from their craft

    Interestingly just under the income tax threshold. So you could quite easily set yourself up as a Ltd with you as the director and sole employee, claim the full income tax threshold as the employee and live off the dividends as a director whilst saving tax there too.

    I wonder if these musicians have considered a more tax efficient route for their craft? What a crazy idea. Of course musicians are famous for assiduously paying all the taxes they can.

    Someone with more time than me might be interested in looking up the holding companies for Kate Nash or Lilly Allen and checking out their finances. 🙃😄.

      • mannycalavera@feddit.uk
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        29 days ago

        That’s not how it works. It’s not about setting up a company to make yourself under the threshold. They’re only under the threshold because of how they’ve structured their finances.

        1. Set up company.
        2. Be director of company.
        3. Also be only employee of company as a separate legal entity.
        4. Get people to pay the company for any work the employee (i.e. you) does.
        5. Pay the employee (i.e. you) a maximum of just below the threshold for income tax each year.
        6. Anything else starys in the company.
        7. The company pays the director in the form of dividends (i.e. you) at a reduced tax rate any extra money it may have collected.
        8. You’ve saved income tax entirely and you’ve reduced your tax liability on anything else.

        Here’s Kate’s registered companies which are free to look up online by anyone. Whilst Kate the employee scrapes by under the tax threshold and has to graft on Onlyfans, Kate the director is in charge of a company that at the year end 2023 owed £164,586 (2022- £172,382) to the director (i.e. Kate).

  • Wanderer@lemm.ee
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    1 month ago

    Don’t know why sexual content is so distained.

    Thought with the liberty movement in the 70’s, near 50 years later no one would be bothered.

    • XIIIesq@lemmy.world
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      1 month ago

      That’s not the point. The point is that the music industry doesn’t pay artists a fair share.

      • ComfortableRaspberry@feddit.org
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        1 month ago

        In general yes. But this article is using the fact that those poor artists need to do dirty sex work to earn money to make it’s point. And this is stupid. Where is the “musicians have to work minimum wage jobs in fast food joints” outcry?

        • XIIIesq@lemmy.world
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          1 month ago

          Show me the demand for my body parts on only fans and I’ll give up my minimum wage job.

          Why should they work menial labour if they can make much easier money?

  • Mr Poletski@feddit.uk
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    30 days ago

    Eventually we’ll only have female artists, who the hell is going to pay top dollar to see bon jovis hairy sweaty arse?

  • Fleur_@lemm.ee
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    1 month ago

    Ughh another women forced into sexual acts wrapped up in empowerment and feminism story.

    • namarupa@lemmy.world
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      1 month ago

      Forced? They’re already making a shitload of money, they just want more.

      There are real people forced into sex work, this isn’t an example of that.

      • Fleur_@lemm.ee
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        1 month ago

        Whatever replace “forced” with “coerced” or “pressured” if you don’t like that word. Doesn’t change the fact that young women are taking up sex work for financial stability when they shouldn’t have to.

  • badelf@lemmy.ml
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    1 month ago

    Anyone who listens to Shitify, even if they don’t pay is supporting the royal ripoff of artists. I pay for a service that offers a much higher quality stream, and actually pays royalties.

  • Sanctus@lemmy.world
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    1 month ago

    And all those music mogul cunts in the executive seats have never made a song in their lives. Mammon takes all, Mammon leaves none.

  • LovableSidekick@lemmy.world
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    1 month ago

    This sounds like a typical musician’s life before there even was a “music industry”. The point of record companies has never been there for musicians to make a good living, it’s for people who own record companies to make a ton of money selling copies of their work, usually giving them nothing back but exposure that might help them get bigger and better gigs and sell more tickets - performing is how 99.99% of musicians actually make money. If an artist burns out, no big deal, there’s always an endless supply of naive hopefuls knocking on the door, thinking a record deal is their Golden Ticket.

      • fakeman_pretendname@feddit.uk
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        1 month ago

        Maybe it’s worth bearing in mind Lemmy’s older, nerdier audience?

        You remember those build-a-model magazines they used to rip off grandads with?

        “Build your own model Lancaster Bomber! Only £1.99! You’ll receive a large piece of the model with your first issue! Then the rest of it in pieces over future issues! (Future issues cost £9.99 a week, for 500 weeks)”

        So you get your “special interest” photographs produced into jigsaws, then sell one jigsaw piece a week, eventually completing the full photograph at the end of the year.

  • Blackmist@feddit.uk
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    1 month ago

    If anything it should be a warning about signing bad record contracts. If I make something at work and they sell it, I don’t continue to get paid if I do no more work.

    She’s a millionaire from past work. She doesn’t have to sell her body on Only Fans. She’s doing that for a laugh. Frankly it makes a mockery of the platform for the people that do use it to make a real living.

  • apotheotic (she/her)@beehaw.org
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    1 month ago

    More power to these ladies, sex work is thankless. I do wish the music industry was in a better place to where people didn’t have to subsidise it with a secondary gig, even as heavily established professionals in the music industry.