Journalists are finding more readers and less hate on Bluesky than on the platform they used to know as Twitter.

Summary

Journalists are increasingly abandoning X (formerly Twitter) for Bluesky, citing higher engagement and less toxicity. Since Elon Musk’s takeover of X, changes like deprioritizing external links and rising hate speech have alienated many, especially marginalized groups.

Bluesky, founded by Jack Dorsey, offers a more welcoming environment, especially for journalists and activists, with 20x the engagement in some cases.

Reporters note better traffic, reduced harassment, and a focus on diverse stories.

Organizations like The Guardian and fundraising groups also report greater success on Bluesky compared to X.

      • Carrolade@lemmy.worldEnglish
        91·
        15 days ago

        It’s not that surprising. Developing software requires a certain skillset, heavily based in logic. Understanding people requires a completely different skillset, and people tend to be more emotional than logical. Our brains just draw connections between different concepts that are, at their core, fundamentally illogical. A big business has the benefit of a marketing department, staffed by specialists who earn their paycheck by studying and manipulating people. Your average FOSS project doesn’t have that advantage.

        If you wanted some of that same advantage, you’d want to onboard some talented humanities or marketing specialist and give them the branding responsibilities.

        • 🇦🇺𝕄𝕦𝕟𝕥𝕖𝕕𝕔𝕣𝕠𝕔𝕕𝕚𝕝𝕖@lemm.eeEnglish
          3·
          15 days ago

          Ist that ths kind of place for a non profit organisation. They monetise and pay devs and marketers and as long as u keep it foss thwn that helps the community as a whole.

          We need a nonprofit that provides reccommendations to all the Activpub services and helps to steer them in the right direction.

        • Dragon Rider (drag)@lemmy.nzEnglish
          3·
          15 days ago

          Developing software requires a certain skillset, heavily based in logic. Understanding people requires a completely different skillset

          Before Zuck dropped out of college to do Facebook instead, he was double majoring in computer science and psychology.

          Fuck the Zuck, but that’s the kind of person who can make a successful social media website. Someone who knows how both computers and people think.

    • Fediverse Champion@lemm.eeEnglish
      24·
      15 days ago

      Using the term “Open Social Web” instead of fediverse or mastodon seems to help a lot. TechCrunch and other news orgs use the term more nowadays and Meta mentions it as well as the about us on Bluesky.