It’s very similar to the previous “King”. Elvis Presley was not just a good musician, he was a cultural statement. When people first heard him sing on the radio they were sure they were listening to a black singer, but when he started talking in interviews it became very obvious that that he was not.

Michael Jackson did something similar. He came from the musical background of black Soul bands, but as a solo artist he covered a variety of styles that were unexpected from a black musician. It’s not a coincidence that a lot of his songs deal with social issues as well (“It doesn’t matter if you’re black or white.”, “Heal the world.”, “start with the man in the mirror” where most songs of other artists are about love or having a party).