There are limited examples of this effect working in reverse. Take the word “Nice” for example. Nice back in ye old medieval times used to be a synonym for “stupid” or “simple” so saying someone was “nice” was insulting. Then there was this prolonged long fad where things being very plain and straightforward was considered a good thing and “Nice/simple” gained a positive connotation. Saying someone is “simple” or a “simpleton” retains this original sort of vibe but “Nice” now just means pleasant.