Ubisoft is clearly a tone-deaf company. But that doesn’t change that this comment has been frequently cited in some very out-of-context ways.
For those who don’t know, the not-owning games comment was in reply to an investor asking why people were reticent to try out Ubisoft+, their monthly service that lets people play pretty much all their games. He was suggesting many people are not used to the option of mass rental as opposed to ownership. But, many Game Pass subscribers (at least before their price increase) can attest that when the value proposition is good enough, it is an appealing option, wherein you accept impermanent access to get more games. In that sense, he was right.
So far as I can see, the intent of the comment had nothing to do with people who buy “lifetime” copies of their games. There’s separate criticisms to make about poor online implementations leading games like The Crew to be yoinked, and I’m in favor of that regulation. But Ubisoft is hardly alone in the way they’ve mishandled that, and the quote had nothing to do with it. I feel like most people pointing to it have only a vague idea of what corporate greed it represents, as though CEOs just want a way to delete your library and somehow make money from it.
Ubisoft Execs Need To Get Comfortable With “Not Owning My Money”.
A lot of company’s should prepare for that, been running out of money for overpriced entertainment related stuff.
It used to be affordable so i had no issues with it, but now even the basics are overpriced.
ubisoft needs to get comfortable with not existing.
When did we get to the point where a Lemmy post got 1000+ upvotes?
As someone who posts a lot, here’s my general scale for Lemmy posts by upvotes:
0-99: Niche or a joke that only sort of landed
100-250: Average
250-400: Good post
500-999: GREAT post
1000+ : Hit post!
I find it fascinating that they’re supposedly going bankrupt.
Aren’t they… big? Don’t they have tons of assets? Shouldn’t they be, still, sitting on a pile of cash?
This article is from That Park Place, a right-wing website, so I’d take it with a grain of salt. It’s coming from “anti-woke” people who salivate over the idea of “go woke, go broke.”
Big assets also means Big liabilities.
1bn of short term and 2bn of long term debt.
Favorite ? No, Not really The real question is, who’s going to buy them
As a whole? Hopefully no one. But a fire sale of all their properties and équipement might be interesting.
Also times like this experienced developers often start their own companies and snatch up their co-workers. Probably already happening from the mass layoffs earlier, that.
As long as I get more proper Prince of persia & SplinterCell games, Me good
Suckerpunch buying assassin’s creed would be great, considering GoT was the best assassin’s creed game to date.
Ubisoft needs to get comfortoble with not owning their company
And nothing of value will be lost.
Please die, please die, please die, please die
I know people working there, in towns where little other opportunities for such jobs exist. I… really don’t fancy the prospect of Ubisoft going bankrupt.
I know people who work there that used to steal my parking spot with their baby Blue Ford Mustang, on a residential street two blocks from the Ubisoft building. They can all go away.
Don’t you mean… AAAA company?
Yeah but… You do get that you don’t own any of your games on Steam, Epic, whatever either?
Just GOG is DRM free.steam can be DRM free as well but it depends on the game to use or not the Steam API for license…
You’re not wrong, but Ubisoft were absolutely tone deaf for saying that.
Id just like to point out when you read the full article the context is different than the headline as usual. But regardless Ubisoft deserves their demise.
itch.io as well
I stopped buying games that require online login. It’s a real pain in the ass when I’m traveling and offline. I stopped buying anything from Ubisoft, EA and Rockstar. They made their choice, so I did too.
I hate that Halo:MCC requires my like, 28 digit Microsoft password AND 2FA to play a game from 2007. It should allow you to bypass login and just play as your steam account.
Every time I want to play it, it asks for that, and I just quit and play something that is far less of a hassle, particularly offline.
Hey I have a real easy solution to that.
I’m perma banned because I had the gall to play modded MCC from the steam workshop on the day it released, before the moderation team knew modding was legal. I can’t even log into Halo waypoint to get help from the Halo team.
I now can’t play any Microsoft game, own an Xbox, or use game pass and I refuse to make a new account on principle.
This bugs the hell out of me too. I don’t think I’ve even started it yet for this very reason.
kinda unrelated but I’d love it if valve sold physical copies of their games to use with the successor to the steam deck
Maybe they should come as some sturdy USB stick that you just plug in the back and start playing.
Maybe they should just have fewer avocado toasts for a while?
I don’t think i even play Ubisoft games, they can go down for all i care.
